Chipotle For The Fast Food Industry - 1088 Words

I choose to explore Chipotle for this assignment because this brand has become a staple in the fast food industry in what I perceive a very short amount of time. I am currently a loyal customer of Chipotle, I have been eating at this restaurant for about 7 years now. I perceive this brand to represent quality fast food, consistently. The first Chipotle opened in Denver, Colorado in 1993, the business has now been operating almost 20 years. â€Å"The Big Three† - Mc’Donald’s (1940), Burger King (1954), and Wendy’s (1969) Reasoning: Fast food restaurants typically cook their food in advance and in bulk, it is then reheated when ordered. At these establishments, it is extremely rare for food to be prepared and cooked fresh daily. Usually fast-food restaurants are a part of a restaurant franchise, which means each location is owned by a franchisee. The franchisee is responsible for the day-to-day operations and management of the restaurant. Chipotle also differentiates itself in that it is not a franchise, and does not plan on becoming one. According to Chris Arnold, a spokesperson for the brand; The reason we don’t franchise is because we don’t need to, companies tend to franchise because they need money to grow and/or operators to run their business. We have plenty of money for growth.† he continues by stating â€Å"When you franchise, you give up control over how restaurants are run and that can compromise the experience.†. B. Marketing Mix: Product 1. Design:Show MoreRelatedChipotle Mexican Grill : Snapshot Of The Company1611 Words   |  7 PagesChipotle Mexican Grill Snapshot of the company Chipotle Mexican Grill, Inc. is one of the leading fast-casual Mexican restaurant chains throughout the United States, United Kingdom, Canada, Germany, and France. Chipotle has been in operation since it was founded in Denver, Colorado in 1993 by Steve Ells. It is known for its fresh, gourmet, and increasingly organic ingredients. In 1995, Chipotle opened their second restaurant and later opened their third restaurant with a Small Business AdministrationRead MoreChipotle Mexican Grill. Chipotle Mexican Grill, Incorporated1144 Words   |  5 PagesChipotle Mexican Grill Chipotle Mexican Grill, Incorporated is a restaurant that offers Mexican food including burritos, tacos, burrito bowls (a burrito without the tortilla), salads, and more. The company has been in operations since 1993, starting out as one unit and growing to 1,300 units in over 46 states, the District of Columbia, Canada, and the United Kingdom in 2011. The restaurant served fast-casual food with a customizable menu. The restaurant prides itself on serving food made fromRead MoreFinancial Analysis: Chipotle1742 Words   |  7 Pagesï » ¿ Table of Contents: Company Background *3* Industry Analysis *4* Ratio Analysis *5-8* Ratio Summary *8* Recommendations *9* References *10* Company Background Chipotle Mexican Grill was a concept turned reality by a gentleman by the name of Steve Ells. Chipotle Mexican Grill provides excellent Mexican cuisine driven by a concept of â€Å"Food with Integrity†. The first chipotle Mexican grill was opened in 1993 in Denver Colorado. By the end of 1995 there were three. InRead MoreChipotle Market Segmentation And Product Strategy1155 Words   |  5 PagesChipotle Market Segmentation and Product Strategy Introduction Chipotle Mexican Grill is one the fastest growing restaurant businesses in the United States. Chipotle Mexican Grill was founded by the current CEO, Steve Ells, in 1993. Chipotle headquarters are located at 1401 Wynkoop Street, Denver, Colorado 80202. The company operates in the restaurant industry and more specifically the fast casual Mexican restaurant market. Market Segmentation Analysis Chipotle Mexican Grill is a fast casual MexicanRead MoreChipotle Mexican Grill, Inc. (Chipotle) is a US based company of Mexican food restaurants that1000 Words   |  4 PagesChipotle Mexican Grill, Inc. (Chipotle) is a US based company of Mexican food restaurants that developed and operates in the fast casual, fresh Mexican food restaurant industry across the US. Chipotle is the catalyst for this new category of restaurant. Chipotle believes that the idea that food served fast doesn’t have to be typical fast food. The company manages Mexican food restaurants across the US, Canada and London, all under the flagship brand and trademark of Chipotle. Chipotle also focusesRead MoreThe Idea Of Chipotle Company1375 Words   |  6 PagesI. Overview The idea of Chipotle started with its founder, chairman and co-CEO, Steve Ells. His idea was to offer higher quality food, combined with the speed and convenience of fast food, giving birth to a new trend: â€Å"fast casual†. Chipotle offers a focused menu of burritos, tacos, burrito bowls (a burrito without the tortilla) and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in a distinctive atmosphere. Chipotle opened with a single restaurantRead MoreMarketing Plan For Chipotle Mexican1562 Words   |  7 Pages FRANCHISING CHIPOTLE MEXICAN CHAIN RESTAURANT UNIVERSITY NAME STUDENT NAME DATE â€Æ' Letter of Transmittal Student Name University Name Class Roll Number, Department Name Session Dated: 10-06-2016 Dr. (Instructor Name) University Name Subject Name Respected Sir, Regards I am writing this request to review the paper I have completed for franchise guidelines for Chipotle Mexican launch in Oman market. I have highlighted the major issues in form of Porter five forces and marketing mix asRead MoreEssay on Marketing Opportunity: Chipotle Mexican Grill1030 Words   |  5 Pages1.1 Brief History Chipotle Mexican Grill originated in Denver, Colorado in 1993. In 1998, McDonald’s became the majority shareholder; however, in 2006, McDonald’s divested its controlling interest. Chipotle became a public company listed on the New York Stock Exchange in 2006. It currently has 1,083 locations across the United States and Canada. In May 2010, Chipotle expanded into Europe, opening their first restaurant in the United Kingdom. (Form 10-K Chipotle Mexican Grill, Inc., 2011) 1Read MoreExecutive Summary : Th Е Food Industry1447 Words   |  6 PagesExecutive Summary ThÐ µ food industry is a complex field that incorporates diverse enterprises. Accordingly, it entails agriculture, food packaging and distribution, food processing, legal and financial issues. Besides, the industry is highly fragile due to sensitivity of consumers to food items. The increased prevalence of food-related disorders and ailments triggers more concern on consumption of particular foods from certain outlets. Chipotle is one of the largest fast-casual restaurants in AmericaRead MoreMarketing Plan For Chipotle Mexican Grill1051 Words   |  5 Pagesrestaurant sales. As a result of the food safety incidents, subsequent negative publicity adversely impacted on Chipotle’s restaurant sales and profitability. In response to these incidents on their sales, Chipotle’s objective is to increase comparable restaurant sales by 5% in three years. It also aims to win back the customers and reverse negative sales trends through product development. Table 2 shows that the addition of new items to the menu is an opportunity for Chipotle to attract more customers. With